
Pricing, formats, timing, and how to evaluate operators—everything you need to make the right choice.
Full Guide
A comprehensive decision framework covering every consideration: budget expectations, what platforms won't tell you, how to read reviews, when tours aren't the answer, and the exact questions to ask before booking.
Read the full guidePrivate tours typically cost $300–600 for the entire group, not per person — a family of four might pay $177 each while a couple pays $275. Understanding per-group pricing and what's included versus paid separately is the single biggest factor in feeling good about your investment.
Half-day tours (4 hours) are intense and efficient; full-day tours (6–8 hours) have rhythm with time to walk, rest, eat, and absorb. Walking tours let you feel neighborhoods at street level, while car tours cover more ground but insulate you from the city's texture.

Different durations require different pacing. Choose wrong and you'll be exhausted or bored.
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Car tours cover more ground. Walking tours let you feel the city. Neither is better—they solve different problems.
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How many people can join before the experience breaks down?
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When to book multiple days, how to sequence them, and what to avoid repeating.
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What "customizable" actually means and how to get real flexibility, not menu options.
Read moreMany platforms don't reveal which guide you'll get until 24–48 hours before your tour — you're booking a promise, not a person. The critical questions: Can you see your guide beforehand? Can you request stops not on their standard list?
During peak seasons, booking late means you get whoever's left, not the guide who fits your needs. Morning tours start fresh with fewer crowds, afternoon offers better light, and evening unlocks nightlife and dining culture.

Lead times matter during peak seasons. Book too late and you'll get whoever's left.
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Morning tours start fresh. Afternoon tours skip crowds. Evening tours access nightlife.
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What to do when you need a guide tomorrow—and when last-minute won't work.
Read morePrivate tours solve specific problems: time constraints, language barriers, cultural depth, group coordination. If you don't have those problems, self-guided exploration or free walking tours may serve you better.
Once you know what you're looking for, explore our curated experiences.